Builder, contractor and craftsman Dave Marrs builds and renovates spaces for homeowners to enjoy living their lives — not so they have to constantly work through a list of maintenance projects. He tackles that task from the outside in, ensuring his customers’ homes have durable, low-maintenance exteriors by using Mastic® Vinyl Siding and Accessories by Ply Gem®.

“Mastic products check all the durability boxes for me,” says Dave, who owns a developing company, Marrs Developing, with his wife and showcases their home renovation projects in the couple’s “Fixer to Fabulous” program, as seen on HGTV. “With a focus on cutting-edge innovation and uncompromising performance, I can confidently recommend Mastic to my customers, knowing the siding, trim, fascia, gutter and mounting blocks will stand up to the elements and look good for a lifetime.”

We sat down with Dave to understand how he talks to his customers about vinyl siding as a durable cladding solution.

What does durability mean when it comes to vinyl siding?

“I ask two questions when it comes to durability: ‘Is it low maintenance?’ and ‘Will it retain its color and structure for a long time?’” Dave says. “Mastic vinyl siding delivers on both counts.”

Plus, Mastic siding is backed by an industry-leading Limited Lifetime Warranty. Contractors who achieve Mastic Master Contractor level in the Cornerstone Building Brands Rewards program can register selected products for a Double Lifetime Warranty.

“Substantial warranties like that really boost my confidence when I sell through Mastic products,” Dave says. “I enjoy working with a brand that I know has my back and will help me get the job done right.”

Watch as Dave conducts a rigidy test to showcase the durability of Mastic vinyl siding:

Science-Backed Vinyl Siding that Stands Up to Mother Nature

Regional climates create different durability challenges for a home’s exterior. Mastic is committed to ongoing innovation to solve for these varying considerations, which is why it’s trusted by professionals across the country, like Dave Marrs.

“I like having options that work with the specific conditions of the location, as well as providing design options that meet my customers’ desired look,” Dave says. “Traditional lap, shake, shingles, and board and batten — Mastic has everything I need to customize the look and protect the home from the region’s elements.”

Builders and their homeowners can find a Mastic vinyl siding that meets the specific durability needs of any location:

High Elevation: Mastic Western Extreme with InfraBlock™ Technology is designed for high-elevation locations where intense infrared light, high heat, dry air and rapid temperature changes can damage siding. Its advanced polymer and special additives reflect damaging ultraviolet rays away, while extra-thick panels and unique locking system help it stand up to windy conditions.

High UV: Mastic SolarDefense Reflective Technology™ available in the Carvedwood•44Ⓡ Collection, the Board + Batten Designer Series and the Ovation™ Collection, protects against fading, so homeowners in areas that get a lot of sunlight can have the deep, rich colors they want for their homes. This advanced technology includes a top layer that disperses heat, a middle layer consisting of a cooling compound and a base layer that prevents distortion.

Long, Cold Winters: Mastic Structure® Home Insulation System™ combines strong vinyl siding with high-performance insulation to help keep homes warm in the winter and cool in the summer, and contributes to improvements in the overall energy use in a home. Watch as Dave measures the temperature transfer difference between traditional vinyl siding panels & Structure® Home Insulation System™:

Top Homeowner Questions About Vinyl Siding and How to Answer Them

When Dave talks to homeowners about their choices, he takes time to answer their questions. It’s an important decision because curb appeal can influence a home’s valuation by up to 7%.

“Our homes are our biggest investment, so exterior cladding ranks among the most significant decision and performance choices homeowners make,” Dave says. “Fortunately, the samples, digital design tools and sales literature Mastic provides make these conversations easier.”

See how Dave approaches common vinyl siding questions:

Does vinyl siding require any maintenance?

Unlike wood or fiber cement siding, Mastic vinyl siding does not need caulking or painting. The most that homeowners need to do is occasionally hose it down to remove pollen and dust.

How long will vinyl siding last?

Mastic vinyl siding is designed to last 50 years from the date of installation.

Is vinyl siding available in different styles?

Mastic vinyl siding comes in traditional lap, vertical board and batten, and shake and shingle styles. Its luxury vinyl siding, EverPlank™, brings a true-to-wood look into the vinyl siding category for an elevated curb appeal.

Is vinyl siding energy efficient?

Insulated vinyl siding, such as the Mastic Structure Home Insulation System, is accepted as home insulation in some energy-efficiency programs, including the checklist of products and methodologies that contribute to Energy Star® qualified homes.

Is vinyl siding sustainable?

Vinyl siding has 40% less impact on global warming than fiber cement and 83% less than brick and mortar, according to the Vinyl Siding Institute. Vinyl siding is also recyclable into new vinyl siding or other products.

How does the warranty for vinyl siding compare to other siding materials?

Typical warranties for wood and fiber cement siding are 30 years. Mastic vinyl siding comes with a Limited Lifetime Warranty that spans up to 50 years from the original installation date, even if the home changes owners.

Dave knows exterior cladding is a home’s first line of defense against a variety of climatic conditions. And with extreme weather, such as prolonged heat waves, soaking atmospheric rivers, high-wind thunderstorms, intense humidity and bomb-cyclone snowstorms becoming more common, choosing Mastic vinyl siding gives him peace of mind that his clients’ homes are protected for the long run.

Get Started with Mastic

Ready to add Mastic vinyl siding to your product offering? Connect with a Mastic representative in your area.